The Amazonification of articles?

There is an interesting article in the IEEE Spectrum magazine...

"People Who Read This Article Also Read," Greg Linden. "The recommendation systems that suggest books at Amazon and movies at Netflix will soon bring you personalized news.... The newspaper, that daily chronicle of human events, is undergoing the most momentous transformation in its centuries- old history. The familiar pulp-paper product still shows up on newsstands and porches every morning, but online versions are proliferating, attracting young readers and generally carving out a sizable swath of the news business."Thanks to Gary Price for noting at his blog.