Generation Y and NASA

This blog links to an interesting presentation given to NASA "bigwigs" trying to convince them that NASA needs to market to younger people in more relevant ways."A few months ago a few of us had a chance to participate on a 'strategic communications committee' at Johnson Space Center that was convened to discuss NASA’s strategic communications strategy released in ‘07. After a few meetings on the committee, we asked if we could share our perspective with the group on why we think an entire generation isn’t connecting to NASA."