Generation Y and NASA

This blog links to an interesting presentation given to NASA "bigwigs" trying to convince them that NASA needs to market to younger people in more relevant ways."A few months ago a few of us had a chance to participate on a 'strategic communications committee' at Johnson Space Center that was convened to discuss NASA’s strategic communications strategy released in ‘07. After a few meetings on the committee, we asked if we could share our perspective with the group on why we think an entire generation isn’t connecting to NASA."

Studying Students: The Undergraduate Research Project...

Studying Students: The Undergraduate Research Project at the University of Rochester, edited by Nancy Fried Foster and Susan Gibbons, Association of College and Research Libraries, ALA, Chicago 2007"This book provides a view into the groundbreaking application of ethnographic tools and techniques to the understanding of undergraduate students and their use of information. The publication describes findings of the work at the University of Rochester River Campus Libraries and provides insight into how academic librarians might use these techniques on their own campuses."

Are You a Facebook "Fan" of Penrose?

The Penrose Library now has a Facebook Page. Please let your students know they can become a "fan" of the Penrose Library. This way, they can receive automatic updates concerning major resources and events.

Generation Y and Libraries

This report is just in from the Pew Internet & American Life Project -- "Information searches that solve problems : How people use the internet, libraries, and government agencies when they need help". "The survey results challenge the assumption that libraries are losing relevance in the internet age. Libraries drew visits by more than half of Americans (53%) in the past year for all kinds of purposes, not just the problems mentioned in this survey. And it was the young adults in tech-loving Generation Y (age 18-30) who led the pack. Compared to their elders, Gen Y members were the most likely to use libraries for problem-solving information and in general patronage for any purpose.

Furthermore, it is young adults who are the most likely to say they will use libraries in the future when they encounter problems: 40% of Gen Y said they would do that, compared with 20% of those above age 30 who say they would go to a library."